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Working with the Media: Creating a Positive Working Relationship
$29.95You are going to have a good grasp of the interview process when you are done of this course, from the perspective of a regular citizen or as a professional spokesperson. In addition to speaking to the media, you’re going to learn how to pass your message along via a press release or media package. Libel and slander will come under consideration as well as various types of media outlets and the concept of a professional relationship with the media versus a personal one. -
Introduction to E-Mail Marketing
$29.95In this course, you will receive an in-depth introduction to e-mail marketing. Once you have completed this course, you will be ready to plan, create, and deliver e-mail marketing campaigns that build relationships with customers and get results. -
Risk Management
$39.95In this course, you will learn about the seven R’s and four T’s that traditionally represent the key activities of risk management. This will give you a framework that you can customize for a single project, a department, or an entire company. -
Marketing for Small Businesses
$49.97This course will teach you how marketing is different for small businesses, elements of a successful marketing message, what the marketing cycle looks like, how to build a marketing plan with the five P’s, how to market with social media, and how to create a marketing budget. You will also explore over 100 strategies and consider which ones are right for your small business.
