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Story Marketing for Small Businesses
$39.95This course covers the essential elements of a story marketing campaign, from a review of company message and brand, to the elements of good storytelling. The course leads participants through the steps of creating a marketing story — knowing your company, knowing and connecting with customers, and the story writing and editing process. This creates a clear and engaging path that will lead customers to your products and services and encourage them to respond to your call to action. -
Budgets and Managing Money
$49.95To start this course, you will review the fundamentals of finance (including basic terms, generally accepted accounting principles, and financial roles in an organization). Then, you will learn about different types of budgets and a six-step budgeting process. You will also learn how to monitor budgets, perform basic ratio analysis, and compare investment opportunities. -
Entrepreneurship 101
$49.95In this course, you’ll learn the basics of entrepreneurship. You will learn how to find and evaluate business ideas, flesh out those ideas by developing value propositions and financial projections, consider your ownership options, prepare the appropriate documents (including a business plan, pitch deck, and white papers), and gather funding for your business. You’ll also learn the steps of developing, testing, marketing, and launching a product or service. To wrap things up, you’ll learn how to grow your business and become an entrepreneurial leader. -
Creating a Google AdWords Campaign
$29.99In this one-day course, you will learn how Google AdWords work, what pay per click means, the importance of correctly setting an AdWord budget, how to select keywords and set up ad groups, how to design a compelling ad, and how to make adjustments to increase success. -
Writing for the Web
$29.95This course will teach you how to design and structure web writing, create eye-catching headlines, develop user-friendly websites, add audio and video to your writing, and leverage search engine optimization to get noticed. -
Being a Team Player
$29.95Teamwork is essential in any organization, and strongly influences whether a venture succeeds or fails. Participants will learn what characteristics are common to team players, how to demonstrate to others that you are a good team player, types of teams and which ones are vital to every workplace, reasons teams fail, and strategies to ensure success. Other courses that may be of interest are Creating a Positive Work Environment, Making Your Business Better, Problem Solving and Decision Making, Team Building- Developing High Performance Teams, and Communication Strategies. -
Cybersecurity 1: Fundamentals for Employees
$19.95Starting with an understanding of the history and the current state of cyberattacks in terms of quantity and cost to business this course has the participant explore the various forms of cybercrime so they know how to recognize and defend against them at a company and an individual level. Further it explores the role of information obtained on social media platforms in these attacks and allows so the participant to understand what they should and should not be putting on these platforms. This ends with participants creating their own Personal Cybersecurity Plan. -
Women and Leadership: Owning Your Strengths and Skills
$79.95At the end of this course you will understand a brief history and evolution of women and leadership. You will recognize leadership barriers, how to handle them, and use them to create benefits. You will know about social and emotional intelligence, and self-awareness. You will be able to develop a basic vision and brand for your leadership and understand essential leadership skills. You will also examine decision making and create a workplace philosophy statement and action plan. -
Developing a Safety Procedures Manual
$99.00This course helps you craft a usable manual for your workplace, or for whatever situation you require one. You will learn about safety procedures and safety procedures templates. Also, this course introduces you to how to organize the steps in a procedure and construct a flowchart. Brainstorming allows you to gather information and you will also look at guidelines for writing procedures and learn about communication aids. -
Basic Internet Marketing
$19.95In this course, you will learn how to market online, where your target market is, and what results you are getting. You will also learn about search engine optimization, e-mail campaigns, pay per click advertising, and more. -
Telemarketing: Using the Telephone as a Sales Tool
$19.95In this course, you will learn how to communicate effectively over the telephone, develop your personal telemarketing script, and close a sale. You’ll also learn how telemarketing can add to your sales strategy.
