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Story Marketing for Small Businesses
$39.95This course covers the essential elements of a story marketing campaign, from a review of company message and brand, to the elements of good storytelling. The course leads participants through the steps of creating a marketing story — knowing your company, knowing and connecting with customers, and the story writing and editing process. This creates a clear and engaging path that will lead customers to your products and services and encourage them to respond to your call to action. -
Knowledge Management
$39.95In this course, you will learn what knowledge is, what knowledge management is, how tacit and explicit knowledge are different, and the business benefits that knowledge management can bring. Then, you will learn about the knowledge management mix (which includes people, technology, and process) as well as a four step process for building your knowledge management framework. You will also learn about four knowledge management models: Bukowitz and Williams’ KM Process Framework, Gamble and Blackwell’s knowledge management matrix, Botha’s process model, and Nonaka and Takeuchi’s spiral model. Implementation aspects, such as knowledge management teams, post-mortem plans, KMBOKs, Chief Knowledge Officers, and pilot programs, are covered as well. -
Balanced Scorecard Basics
$29.95At the end of this course, you will be able to: Define what the balanced scorecard is, Identify the benefits of the scorecard, Create a vision statement for the balanced scorecard, Understand what corporate values, mission statements, and vision statements are and how they tie into the balanced scorecard process, Determine if the balanced scorecard is right for your organization, Describe the key elements of the balanced scorecard process, Identify a strategy map, tactical action plan, and balanced scorecard, Identify the components of supporting balanced scorecard plans, Understand what processes you will need to support the balanced scorecard, and Identify the members of different balanced scorecard teams. -
Budgets and Managing Money
$49.95To start this course, you will review the fundamentals of finance (including basic terms, generally accepted accounting principles, and financial roles in an organization). Then, you will learn about different types of budgets and a six-step budgeting process. You will also learn how to monitor budgets, perform basic ratio analysis, and compare investment opportunities. -
Communication Strategies
$19.95This course will teach you all about the various aspects of communication. You will learn about asking questions, probing for information, active listening, and body language. Supporting skills are also covered, such as self-esteem, building relationships with others, and assertiveness. -
Crisis Management
$49.95To begin this course, you will learn how to put the right people in place with a crisis management team and appropriate training. Then, you will learn how to identify and assess crisis risks, develop a response process, and gather appropriate resources. You will also learn how to respond to, document, and investigate crises; establish an emergency operations center; create a continuity plan; and recover from a crisis. -
Intermediate Project Management
$119.00In this course, you will focus on the last three stages of the project life cycle: planning, execution, and termination. This includes identifying tasks and resources; using scheduling techniques like the work breakdown structure, Gantt charts, and network diagrams; preparing a budget; executing a project; and controlling changes. -
Cannabis and the Workplace
$29.95In this course, you are going to learn about cannabis, its effects on the individual, and the potential impact in the workplace. You will consider medical cannabis, the rights and obligations of employees and employers, and the intervention process as you deal proactively by having a comprehensive drug and alcohol policy. -
Creating a Google AdWords Campaign
$29.99In this one-day course, you will learn how Google AdWords work, what pay per click means, the importance of correctly setting an AdWord budget, how to select keywords and set up ad groups, how to design a compelling ad, and how to make adjustments to increase success. -
An Environmental Audit Primer
$49.95This course will give you the tools to conduct an internal environmental audit at your workplace. You will learn of the different types of audits and about auditors and the basic steps of an audit. This course will also teach you the essential aspects of an audit checklist and how to develop a checklist based on Environmental Management System procedures. You will also explore noncompliances, corrective actions and an audit closing meeting. -
Marketing for Small Businesses
$49.97This course will teach you how marketing is different for small businesses, elements of a successful marketing message, what the marketing cycle looks like, how to build a marketing plan with the five P’s, how to market with social media, and how to create a marketing budget. You will also explore over 100 strategies and consider which ones are right for your small business.
