In this course, you will learn how to determine the type of information required in a particular situation, ways to approach PR strategically, how to create compelling releases, and techniques for managing media relations.
In this course, you will learn why orientation is so important. You will learn about the four components of employee commitment as well as the commitment curve. You will also learn how to develop successful orientation and training programs.
If you are new to the communications highway, this course will provide the foundation for future development. If your company has some communications expertise, this course will help you strengthen and polish your essential components.