In this course, you will learn how to determine the type of information required in a particular situation, ways to approach PR strategically, how to create compelling releases, and techniques for managing media relations.
In this course, you will learn how to present yourself appropriately on the telephone. You will also learn tips for saying “no,” giving bad news, selling on the phone, overcoming objections, dealing with difficult customers, taking messages, and managing voice mail. We will also share a basic telephone script that you can customize.
In this course, you will focus on the last three stages of the project life cycle: planning, execution, and termination. This includes identifying tasks and resources; using scheduling techniques like the work breakdown structure, Gantt charts, and network diagrams; preparing a budget; executing a project; and controlling changes.