Trade Shows: Getting the Most Out of Your Trade Show Experience
You are going to learn about people who attend trade shows and how to interact with them. You are also going to learn about the importance of pre-show promotion and then follow up afterwards. These topics will be explored in great depth as they get broken down into areas such as creating good opening lines and good conversations, targeted promotional giveaways, booth behavior, and prospecting activities.
Trade shows are big investments for companies, and provide big opportunities as well. Plenty of cash and time are invested in trade show booths from the design phase to the actual set up. This course allows you to make the best of the opportunity you have to attend a trade show on behalf of your company with an in-depth look at how to prepare, how to act while you’re there, and how to follow up.