In this course, you’ll learn what a brand is and how you can leverage it to make a personal impact. You’ll define, design, and plan the interior elements of your brand (such as your confidence level and approach to others) as well as the exterior elements (such as how you dress and act). You’ll also learn supporting skills, such as setting goals, communicating effectively, building your credibility, managing difficult conversations, influencing others, and speaking in public.

After you complete this course you will be able to: define ‘fake news’, recognize the difference between ‘fake news’ and objective reporting, understand the impacts of ‘fake news’ on your organization, examine proactive strategies and how they work, learn reactive strategies and why they are essential, discover opportunities for promotion and growth within ‘fake news’ , and create your own ‘fake news’ action plan.