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Marketing for Small Businesses
$49.97This course will teach you how marketing is different for small businesses, elements of a successful marketing message, what the marketing cycle looks like, how to build a marketing plan with the five P’s, how to market with social media, and how to create a marketing budget. You will also explore over 100 strategies and consider which ones are right for your small business. -
Story Marketing for Small Businesses
$39.95This course covers the essential elements of a story marketing campaign, from a review of company message and brand, to the elements of good storytelling. The course leads participants through the steps of creating a marketing story — knowing your company, knowing and connecting with customers, and the story writing and editing process. This creates a clear and engaging path that will lead customers to your products and services and encourage them to respond to your call to action. -
CRM: An Introduction to Customer Relationship Management
$49.95This course will teach you how to make a decision about the need for CRM, the benefits of CRM, and how to coordinate the base requirements for a CRM undertaking. -
Intrapreneurship
$29.95In this course, you’ll learn what intrapreneurship is all about. You will learn about the history and culture of intrapreneurship and assess your own intrapreneurial qualities. You’ll also explore different ways that you can contribute to the intrapreneurial process. As well, you’ll learn how to develop, screen, sell, and implement your ideas. -
Collaboration
$19.95After completion of this course, you should understand the definition of collaboration, what it takes to work collaboratively with your colleagues and the advantages of collaboration. Obstacles to collaboration will be explored, and how to develop strategies to improve a collaborative work environment. As well, you will know the six steps to make collaboration work, and the difference between collaboration, cooperation and teamwork. -
Social Selling for Small Businesses
$39.00In this course, you will learn about the attributes of social selling, you will learn how to explore social selling can generate business leads, how to apply social selling strategies of relevance in social media. You will also develop an understanding of the power of leveraging different platforms and how to measure results. -
Building a Brand on Social Media
$39.95In this course you will look at various social media platforms and how they can be melded into your business to promote your brand. Along the way you will learn how to decide who your audience is, how to handle negative feedback as well as how to develop a complete social media plan. -
Balanced Scorecard Basics
$29.95At the end of this course, you will be able to: Define what the balanced scorecard is, Identify the benefits of the scorecard, Create a vision statement for the balanced scorecard, Understand what corporate values, mission statements, and vision statements are and how they tie into the balanced scorecard process, Determine if the balanced scorecard is right for your organization, Describe the key elements of the balanced scorecard process, Identify a strategy map, tactical action plan, and balanced scorecard, Identify the components of supporting balanced scorecard plans, Understand what processes you will need to support the balanced scorecard, and Identify the members of different balanced scorecard teams. -
Building an Online Business
$34.95This course will lead you from your idea to your online business. It will take a look at important components such as business plans and marketing while touching upon payments, online marketplaces, and much more. With those topics covered you will have the skills to become an online entrepreneur. -
Networking for Success
$24.99In this course, you will learn how to identify opportunities, create a positive first impression, develop a memorable intro, start conversations, shake hands well, handle business cards, manage sticky situations, follow up with others, and organize your network. You’ll also learn how to network in online spaces, such as LinkedIn, Twitter, and Facebook. -
Time Management
$19.99After you complete this course, you will be able to better organize yourself and your workspace for peak efficiency, understand the importance of, and the most useful techniques for, setting and achieving goals, plan and schedule your time efficiently, learn how to set priorities, discover the ingredients for good decision-making, learn what to delegate and how to delegate well, take control of things that can derail your workplace productivity, create order and get organized, and manage your workload.
